Xiao Yi, the most popular CEO of Putzmeister, is w

2022-07-29
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Xiaoyi, CEO of Putzmeister: willing to go with Sany

Xiaoyi, CEO of Putzmeister: willing to go with Sany

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Guide: at the beginning of 2012, the news that Sany acquired Putzmeister caused quite a sensation in Germany. So, what are the business operation benefits of Putzmeister after the merger? Recently, Xiaoyi, President of Putzmeister, talked about the impact of M & A on Putzmeister's business. He said that he was willing to work with Sany to

at the beginning of 2012, the news that Sany Heavy Industry acquired Putzmeister caused quite a stir in Germany. Then, what are the operating benefits of Putzmeister after the merger? Recently, Xiaoyi, President of Putzmeister, talked about the impact of M & A on Putzmeister's business. He said that he was willing to go with Sany

Sany will acquire Putzmeister for one year. Xiao Yi said that both sides still need to adapt to each other. He said: "it is obvious that there are few cultural similarities between Chinese and German enterprises. Therefore, we will not force the two sides to be completely consistent. Doing so will inevitably fail. We adopt a dual brand strategy. Sany and Putzmeister cooperate perfectly at the strategic level. Sany is responsible for China's domestic market, which accounts for nearly 80% of the world's share, and Putzmeister is responsible for other markets in the world."

Xiao Yi expressed his satisfaction with the operation of the merger of the two enterprises. He said: "the Chinese side has not arranged inspectors for Putzmeister enterprises, nor interfered with my enterprise management, nor forced me to make certain decisions. Instead, the Chinese side has entrusted the responsibility of markets outside China to me."

in 2011, the sales volume of Putzmeister was 570million euros, which jumped to 700million euros in 2012. According to the plan, Putzmeister's sales in 2016 will increase to 2billion euros. Xiaoyi expressed that under the current environment, the company will strive to achieve this goal. The specific strategies to achieve this goal are to further increase the popularity of two brands, one is to expand the concrete pump business and get involved in the manufacturing field of concrete mixer and mixer truck, the other is to develop the market of construction machinery or other new fields, and the machinery manufacturing in the field of energy and environmental protection, which represents the two major development trends today

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